1) According to Lupton, Advertisements express the relationship between humans and their PCs have being a friendship and some" go further by frequently making the analogy of the relationship of the user/computer romantic, sexual, or maternal" (Lupton p.427). The setting of the advertisement, within the room of a beautiful woman, is speaking to the "computer nerd" who views any girl’s bedroom as a sacred area. This area is a place where her companion, the pc, can access and even relax on her bed. The clear sexual undertones are evident in this advertisement. Instead of having a human partner in her bed, she has a machine next to her. Not only is she interacting with the computer through touch, but she is experiencing pleasure from the interaction in a way that another human being may pleasure her. She is receiving pleasure form the hardware aspect of the machine, not from the interaction with the programs on the computer. This emphasizes the sexual relationship that can be seen between people and their computers. For this woman, it has become an extension of her, something that is giving her pleasure in ways that another human being can. I believe that this advertisement is catered to both males and females. Being a male, it creates a since of longing for that computer in the hopes that this woman may come to my house and lay on my bad, as perverted and immature that may sound, that is what it is saying to me. For the women who view this advertisement, it may instill feeling that this computer can offer an escape from loneness and even give them pleasure.
2) “The world is undergoing an Information Communications Technology (ICT) revolution, a revolution that has enormous social and economic implications for the developed and less developed countries of the world ”( Bridgethedigitaldivide.com p. 1).
Maybe I am naive or just ignorant to the facts posed in this class, but I have never really analyzed how technology has affected people and how it is affecting the people without it. The realization of the impact of the digital divide on other cultures and people is very apparent to me now, and I believe that it is a serious and scaring problem for the mass amounts of people without the skills and access necessary to reach the wide range of information and technology on the internet. The lack of equal representation among cultures can lead to misrepresentation and a deprivation of educational material for communities and long for education and self expression that technology can bring.
References
Joseph, M. (Photographer). Master/slave couture swimsuit for sony vaio. . [Web]. Retrieved from http://www.google.com/imgres?imgurl=http://www.masterslave.com.au/content_images/images/Corporate_Clients/Masterslave_shoe__079-11_yellow_in_sony_computer_ad_sml.jpg&imgrefurl=http://www.masterslave.com.au/about-us/corporate-clients-25.htm&usg=__gNtIYGBHyn-r1wditrcH8ukgCGk=&h=490&w=700&sz=301&hl=en&start=54&zoom=1&um=1&itbs=1&tbnid=n2_zSKAygt5PyM:&tbnh=98&tbnw=140&prev=/images%3Fq%3Dcomputer%2Badvertisement%26start%3D40%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1R2GPEA_en%26ndsp%3D20%26tbs%3Disch:1
Lupton, D. (2007). The embodies computer/user. The Cyber Culturesreader, 422-432.
The digital divide. (2010.). Retrieved from http://www.bridgethedigitaldivide.com/digital_divide.htm
No comments:
Post a Comment